Digital art NFTs fetch thousands of dollars, so it’s not surprising that influencers and bloggers are looking for ways to join the NFT trend and turn their own work into crypto collectibles. But what would be the best platform for influencer NFTs?
It’s natural to think of Diem by Facebook first, because KOLs’ audiences are based on Facebook and Instagram. However, Pontem Network might be a better option, allowing bloggers to sell NFTs to the same 2.7 billion-strong audience but without the regulatory hurdles of Diem.
An NFT is a blockchain representation of a unique asset — an artwork, song, virtual plot of land, domain name, a CryptoKittie, and so forth. Some NFTs fetch millions of dollars, such as this collage by Beeple, which was sold for $69m in March 2021, making it the most expensive non-fungible token in history:
But what if you are not an artist but a blogger? What is it that you could tokenize and sell on an NFT marketplace? And would people buy it?
The answer is yes: influencers who cover travel, fashion, cooking, gaming, parenting, etc. can definitely make money with NFTs if they get creative and pick the most NFT-able (if there is such a word) of their content, for example:
For example, in March popular model Kara Del Toro released her first NFT on OpenSea. It gives access to a folder with 10 never-before-seen images of the model. Kara sold it for 1.9 ETH, which is now equivalent to almost $6,500 — not bad!
Forecasting the prices for influencer NFTs
How much one can earn this way will depend on how large and loyal the blogger’s audience is. Users will buy influencer NFTs for two reasons:
An NBA Top Shots NFT costs between $9 and $999 when bought directly from the issuer. Popular bloggers will probably fetch prices in the same range. Granted, it’s less than what bloggers earn with sponsored integrations, but it’s more than the income from banner ads.
There’s one very important point to consider, though: the costs of minting an NFT.
An influencer’s revenue from selling NFTs needs to cover the issuance costs, which is comprised of two parts:
Influencers need to find an alternative to Ethereum if they expect to sell NFTs for $10–100, and Diem by Facebook looks a good candidate — at least on the surface. The former Libra project is aimed at the 2.7 billion of Facebook and Instagram users, it has very low fees, and its elaborate blockchain architecture is capable of doing all sorts of things, including NFT minting. However, there are several serious issues:
Pontem Network is the connecting link between the regulated world of Diem and the free realm of traditional crypto markets. Thanks to Pontem, all Diem users — potentially up to 2 billion of them — will get access to all those dApps and services that Diem cannot provide due to its controlled and centralized nature.
For influencers and NFT issuers, this means a lot of advantages:
In essence, you could think of Pontem as an experimental network that gives you the same opportunities as Diem and lets you access the same audience, but without all the regulatory problems and restrictions. This makes Pontem a very attractive platform for influencers, NFT marketplaces and digital creators alike.
Are you curious to learn more about NFTs on Pontem Network? Then join our official Telegram chat and ask all your questions. And of course, keep following us on Medium — in the next couple of weeks we’ll have some exciting updates to share!
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