Could Play-To-Earn Gaming Bring NFTs to Facebook?

Crypto education

Table of contents

-What is a play-to-earn game?
-NFT Ownership
-Playing For Tokens
-How did blockchain gaming start with CryptoKitties?
-What are the biggest play-to-earn games today?
-What are the benefits of play-to-earn gaming?
-Earn actual money
-Decentralized marketplace
-Community leadership
-What are the downsides of play-to-earn gaming?
-Underdeveloped gameplay
-Price fluctuations
-How is Pontem exploring play-to-earn gaming?

If you’re at all active in the crypto space, you’ve definitely heard of these blockchain video games. With hundreds of thousands of users and millions of dollars in volume, play-to-earn games are some of the fastest growing projects around. But what is a play-to-earn game? And why are they amassing so much attention and money from the community? Don’t worry, we’ve got all the answers about play-to-earn gaming. 

What is a play-to-earn game?

There are two key elements that define a play-to-earn game:

NFT Ownership

In a play-to-earn game, your main character or avatar is an NFT, which can be bought, sold, and traded like any other non-fungible token. Whereas traditional games might have characters or skins which are purchased with in-game “money,” play-to-earn games use completely unique, non-fungible avatars which are valued in crypto. For instance, in Axie Infinity, players buy and trade their Axie characters as NFTs. (For the basics on NFTs, check out our explainer.) You might think of it like Pokémon, except the characters are one-of-one, and valued in cryptocurrency instead of Pokébucks. Virtual characters being bought with real money and secured by the blockchain. This is a great example of the metaverse: the bridging of digital and physical reality.

Playing For Tokens

Blockchain networks are powered by tokens. Typical blockchain networks might distribute tokens through mining, ICOs, or airdrops. (For more on this topic, check out our coin distribution article.) But in play-to-earn games, tokens are distributed through the gameplay. Many traditional video games have an in-game reward mechanism (think coins in Mario, or XP in a RPG), but play-to-earns step that up a notch. Achievements result in players receiving usable tokens, which can be exchanged like a cryptocurrency. 

That’s right: you can actually make money playing video games! And you don’t even need to be an esports champion.

How did blockchain gaming start with CryptoKitties?

It’s difficult to say which blockchain game was the true original, but there’s no doubt that CryptoKitties was the first to take off in a major way. In fact, CryptoKitties is even called “one of the earliest attempts to deploy blockchain technology for recreation and leisure.” The game was launched in 2017 by Dapper Labs. CryptoKitties are one-of-a-kind cartoon cats, secured by ERC271 tokens. This means each CryptoKitty is non-fungible and completely distinct. The design of the avatar is determined “genetically” by breeding CryptoKitties to give them unique features. This combination of traits is stored immutably by a smart contract.

Image: CryptoKitties

CryptoKitties can be bought and sold on a designated marketplace, as well as NFT marketplaces like OpenSea. The native currency is Ethereum. Though the game’s popularity peaked shortly after launch in late 2017 and early 2018, this past month saw 2100 active users and $1 million in volume. While CryptoKitties was the first popular game to use NFTs, true play-to-earn gaming did not take off until Axie Infinity. 

Why is Axie Infinity the biggest play-to-earn game today?

According to, blockchain gaming is seeing 24 hour volumes of around $25 million. So which games are dominating this massive market?
Axie Infinity is by far the most popular play-to-earn game. Axie Infinity truly revolutionized blockchain gaming, by adding token distribution through gameplay onto the CryptoKitties template of NFT ownership. Now, that model is the blueprint for play-to-earn games.

Image: Publish0x

Axie Infinity has found tons of traction globally and on social media. The game has more than a million daily user and massive trading volume, with an incredible $900 million in trades this month! This frenzy has pushed Axie Infinty into the stratosphere: it’s the first NFT game to reach $1 billion in sales. To play, users purchase a starter set of three Axies using Ethereum. They can now start playing to earn Smooth Love Potion (SLP) tokens. SLP is earned by winning battles and completing quests, and is needed to breed your Axies. There is also an active market for SLP on Binance and Uniswap, which is a major way that Axie Infinity players earn money with the game. There is a second Axie Infinity token called Axie Infinity Shards (AXS). AXS is the governance token for Axie Infinity and can be staked to earn more. It can also be used to purchase Axie NFTs. AXS is also traded on Binance and Uniswap. 

What are the benefits of play-to-earn gaming? 

Earn actual money

Gamers are used to working hard for XP or other in-game currencies to spend on accessories, power-ups, or other improvements. They may even have exchanged real money for an in-game currency. Play-to-earn games are different. They operate in real-world cryptocurrencies and blur the distinction between in-game and real life, which makes them into true metaverses. The end result is that your efforts in the game translate to actual value. Check out this video on Axie Infinity in the Philippines, where players are using the game as an income source during Covid-19. 


Decentralized marketplace

In a typical game, the price, amount, and tradability of assets is controlled by the game’s developers. Some items can only be found or won by completing a certain challenge. These are all methods of creating artificial rarity. Play-to-earn games operate on decentralized blockchains and the characters and accessories are traded as NFTs. This means they can all be traded peer-to-peer. The protocol collects a small fee on these transactions (Axie’s fee is 4.5%) which is reinvested in the game’s development. 

Community leadership

The decentralizing power of blockchain also applies to the gameplay itself. Since the games are powered by blockchain networks, they are less dependent on the developers and more resilient to server crashes than traditional video games. In addition, many play-to-earn games intend to be controlled by Decentralized Autonomous Organizations (DAOs). A DAO is an automated voting system powered by the blockchain which allows token holders to collaborate on the future of the network. That means that instead of developers unilaterally issuing updates, altering gameplay, or changing the game in other ways, the community has a say. This would truly be a revolution in gaming, as it would invert the balance of power in favor of the player. In Axie Infinity, the AXS token is used for governance. Players can also stake AXS to earn more

An interesting use case of DAOs in blockchain gaming is Yield Guild Games. YGG combines DeFi and gaming by investing in NFTs from many different play-to-earns, including Axie Infinity and Sandbox games. YGG issues its own tokens and is managed collaboratively through a DAO

What are the downsides of play-to-earn gaming?

Underdeveloped gameplay

The play-to-earn world is extremely new. Remember that the first one only launched in 2017 and many of the most popular are barely a year old. While this will probably improve over time, some users complain that the current quality of play-to-earn games pales in comparison to traditional gaming. This is reasonable, especially when you consider how expensive it can be to start playing the popular play-to-earns. (A typical starter set of three Axies might cost more than $1000.) Hopefully, the incredible attention and spending that’s gone into play-to-earn gaming will lead to more investment and larger development teams creating better games. Video game studios spend hundreds of millions on major releases; as play-to-earns get more and more popular, we might see that level of investment enter the industry to create top-quality metaverses.

Price fluctuations

Whenever we talk about crypto, price fluctuations and bubbles are quick to come up. The rapid rise (and occasional fall) of prices is why cryptocurrencies and NFTs have become such a hot topic in the investing world. Unfortunately, play-to-earn games are not immune from these hype bubbles. As said above, Axies (as well as the AXS and SLP tokens) have become very expensive very quickly, and the same is true for other play-to-earn games. This high barrier to entry can make it difficult to recoup the investment by playing the game. There are even Axie “scholarships” which will give people Axies in exchange for a portion of their in-game earnings. 

How is Pontem exploring play-to-earn gaming?

Pontem is bridging legacy crypto with Facebook’s permissioned Diem blockchain. Facebook (and its 2.8 billion users) are going to revolutionize the blockchain space and gaming is no exception. Facebook is already a massive gaming platform, with games like 8 Ball Pool, Texas Holdem, Candy Crush, and Farm Heroes attracting tens of millions of players. Facebook also has Facebook Gaming, its own fast-growing livestream platform

Facebook has been quite open about their interest in creating a metaverse. Their vision is for a virtual world where digital goods can be easily bought and sold. Mark Zuckerberg said that games like Fortnite and Roblox were templates for the virtual goods model. Based on that, it’s totally possible we could see Facebook launching play-to-earn games with embedded NFTs!

Gaming will be a killer app for Facebook’s foray into crypto. If you want to make the most of it, you can use Pontem as a testnet to start creating applications that are interoperable with Diem. Pontem Blocks is our proprietary no-code development tool that makes it incredibly easy, even if you have a limited coding background. Also, as we look ahead to coin distribution for our tokens, we are seriously considering integrating with existing play-to-earn games (like the relationship between Maker DAO and Axie Infinity). 

It’s safe to say that play-to-earn gaming is one of the most exciting and lucrative developments in the entire blockchain space. For more information, make sure to follow us on Twitter, subscribe to us on Medium, and chat with us on Telegram.

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  1. Blockchain fees. Most NFTs are issued on the Ethereum blockchain, where you have to pay for gas. NFT minting involves a complex smart contract and thus requires a lot more gas than simply sending crypto. Plus, the gas has been very expensive in the past few months, so you can expect to pay at least $50–100 in gas fees per NFT collection.
  2. Marketplace fees. While you can issue an NFT on your own, it will be hard to promote it and find buyers. That’s why most creators work with NFT marketplaces like OpenSea and Rarible. And while minting NFTs on OpenSea is technically gasless and free, there is a gas fee to initialize a seller account and accept a bid from a buyer — expect to pay around $150 in total. On Rarible, the costs can exceed $600.
  • Facebook has almost 3 billion monthly active users, giving Diem the largest potential audience of any blockchain project on earth;
  • The stablecoin will probably get integrated into transactions on Facebook, Instagram, Messenger, and Whatsapp (shopping, paying for ads, sending money to friends etc.);
  • Facebook can afford to hire the best developers and marketers, so the execution and promotion will be top-notch;
  • Diem’s programming language, Move, is safe, flexible, and well-suited for writing smart contracts;
  • It should be possible to add third-party dApps to the Diem ecosystem — think of WeChat with its thousands of mini programs, but on blockchain.

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